Right ideas. Wrong interpretations.
Victim: my erstwhile client Nirmal Bang..

They began with a premise based on "relationship beyond broking." This idea had a great potential. However the lack of advertising craft diluted its strength. We saw run-of-the-mill ads that squandered the opportunity. We came onboard and gave it a creative spin. These are the series of ads that started in a right direction, but couldn’t reach their logical end due to differences over compensation. Nevertheless, we published a few ads - before we separated.