This is one of those ads where you switch to an autopilot mode and let the advertisement craft itself. In this case, the face of Karina Kapoor was enough to ensure the success of the project. I knew beforehand that her star power was too hard to resist. And, with the power of TOI front page, it had to cause a buzz in the city. And indeed it did. The client’s office was flooded with enquires and walk-ins. The project brochures, 2500 in all, disappeared faster than hot cakes. The project was a success to say the least.