Ideas indeed come from the least likely of sources. In this case, it was one of the franchisee owners of Gokak Threads. In a friendly chat, he told us how others were using “dirty tricks” to sell their products. Even as I was listening to this, I felt I was with something. After a long discussion with my creative director, we decided to expose the deceitful marketing tricks used by rivals and help people make a right decision. The result was the creation of these flyers.