How direct should be your DM?
I think it should stare you in the face.

Ideas indeed come from the least likely of sources. In this case, it was one of the franchisee owners of Gokak Threads. In a friendly chat, he told us how others were using “dirty tricks” to sell their products. Even as I was listening to this, I felt I was with something. After a long discussion with my creative director, we decided to expose the deceitful marketing tricks used by rivals and help people make a right decision. The result was the creation of these flyers.