Working with a thoroughly professional client has its perks.
I began to take myself seriously.

My sunshine moment came with the arrival of Godrej Properties. My new agency was furiously pitching for the account - apparently without any success. To have Brand Godrej in one's fold is a dream come true for any agency. Naturally, the management was desperate: not ready to give up. They shifted me to the account. I knew this was a serious opportunity with consequences: good and bad. I upped the ante. Worked hard. Worked fast. Fortunately, they liked our work. Since then I have been lucky to execute several projects. Godrej Horizon, Godrej E-City, Godrej Palm Springs, Godrej Garden City and host of other advertising assignments. Now, I have turned more into a brand custodian than a copywriter. Here, I have displayed just a small snippet of my work.