Working with a 4,000 crore company is intimidating.
The size of expectations can be overwhelming.

I had just shifted to a new agency as a senior copywriter. Immediately I was required to do a corporate campaign for Crompton Greaves. I was afraid. Not that it was my first print ad, but the size of the 4,000 crore company made me feel smaller. My Creative Director (Art) was of a great help. He said: 'Take it easy, concentrate on work and stop worrying about things that you can’t control'. And after a brief pause he added: 'Don't worry if you don't crack it. I am there.' I couldn't believe my luck. It was this freedom and openness that helped me deliver the campaign with confidence and pride. Here it is. Take a look.